Education

Bachelor of Arts, Major in Communication | Minor in Economics

Graduation Date: June 2021

Related Coursework: Theories of Persuasion, Business Writing, Empirical Methods in Communications, Social Media, Persuasive Technologies, Strategic Comms Public Relations

Certified Product Marketing Manager (CPMM) by Udemy (Dekker Fraser, MBA)

Work Experiences

Social Media Program Manager

Western Digital

AUG 2021 - Present

  • Create and execute end-to-end incentive programs for multi-marketing channels (communities, email, in-product) achieving 23% higher engagement, alleviating customer pain points and fostering community growth and retention for consumer hardware product brands WD and SanDisk

  • Measure key engagement metrics from product campaigns and overall social media operations through management tools (Sprout Social, Emplifi, Hootsuite, Oracle Service Cloud) to ensure delivery of high-quality brand assets

  • Evaluate current marketing operations to improve efficient resolution and communication to the direct customer by assessing social media processes and tools, yielding faster service levels by 12% and drive overall CRM automation

  • Translate data for strategic planning of future programs & marketing from product reviews and online sentiment analysis

  • Assisting in merchandising for the online store and field marketing for channel accounts such as Best Buy and Target with display designs and store promotions to improve the customer experience

Product and channel Marketing Intern

Intel Corporation

MAR 2020 - JUN 2021

  • Conducted competitive analysis to create customer-specific content strategy, formulate partner training programs, and drive product/page launches for both consumer and B2B audiences throughout the go-to-market process 

  • Manage the MDF and marketing budget on channel partner sites (Best Buy, BHPhoto Video, etc.) and evaluate key metrics for success of campaigns

  • Developed key messaging and product positioning for 3 SSD products’ enablement campaigns/content material encompassing customer success stories, product briefs and presentations, and value propositions designed using Adobe

  • Managed content for virtual field events with ~3000 attendees pertaining marketing material and merchandising,  garnering 98% recognition of booth usefulness and 5th highest traffic among all business teams 

Social Media intern

UC Davis Campus Recreation, Memorial Union, and Stores

SEPT 2019 - June 2021

  • Built content calendars and departmental marketing campaigns of student programs/services, products, and events through self-directed storytelling content and copywriting using original and curated videos/photos

  • Researched current social media trends to develop UCD relevant content to achieve 25% higher traffic/growth

  • Pioneered the UC Davis Stores “Student Faves” and “Aggie Style” Instagram stories series through a Gen Z/student lens, garnering excitement/awareness to increase 31% higher sales in merchandising and student store products

  • Organize networking and publicity workshops/events of 200+ students for stronger customer awareness of incentives and brand recognition on campus

  • Partner with a wide variety of organizations on campus to promote the brand

  • Publicize on social media platforms to market events to cater to individual interests for higher attendance and retention

BRAND AMBASSADOR

Course Hero

SEPT 2019 - Dec 2020

  • Proposed and executed a marketing plan for company events such as the Annual SVIEF, a tech expo with over 10,000+ attendees

  • Employed new refreshing content on our social media platforms that gained a 34% increase in page views and a 204% increase in post impressions

  • Led a team of volunteers, assigning their daily work encompassing social media, email marketing, and customer outreach for more effective marketing

Social Media intern

Silicon Valley Innovation Entrepreneurship Forum (SVIEF)

JAN 2019 - AUG 2019

Social marketing & brand creation Intern

Honey Belle, Inc. (Beauty Brand)

JUN 2018 - SEPT 2018

  • Incorporated brand personality, positioning, value, and voice on digital marketing campaigns spanning: copywriting for social media and email marketing, blog writing, product photography and editing through Adobe Creative Suite

  • Evaluated and researched market share and competition in the green beauty industry for product rebranding insight

  • Generated a 49% increase in online store users, a 20% increase in e-commerce conversion rate, and a 51% increase in user sessions through campaigns in August 2018

Leadership Experiences

  • Directed the conceptualization and strategy of recruitment campaigns for two terms (Take Flight, Lasting Impacts), increasing attendance of Winter/Spring 2019 Recruitment Drive by 20% 

  • Established strategies for content and social media marketing, targeting specific student audience with organic reach

  • Oversaw a marketing team to successfully carry out high quality field and email marketing campaigns within $1000 budget for various events and overall branding of the Fraternity to raise campus presence

Senior vice president, marketing director, Digital Marketing Chair

Delta Sigma Pi (Professional Business Student Organization)

DEC 2018 - DEC 2019