Delta Sigma Pi Marketing

Lasting Impacts

Every term, a new recruitment theme/campaign is created in order to embody a message that the fraternity wants to convey to the student body. This campaign and its branding show who we are at the time and attract our target audience for recruitment: students who want to develop their professional skills and career. For “Lasting Impacts”, we were celebrating the 25th Anniversary of the UC Davis Chapter, showing that the time we spent making friendships and bonds as well as developing professionally in the fraternity affects us as people for the rest of our lives. As Senior Vice President and Marketing Director, I was in charge of conceptualization, quality check of all content, and the social media and marketing strategy for the campaign which was carried out by my marketing team. Design of all marketing materials and assets made by the Creative Director Aiden Leong.

Take FLight

This campaign was the first one where I was fully autonomously in charge of. I was also the lead for everything pertaining to the planning, design conceptualization, and execution of marketing strategy. This campaign embodied the message that our fraternity could help students’ professional careers “take off”, living a life of travel, exploration, etc. that was beyond their original scope.